The human body needs a minimum of 1g protein per kg of bodyweight every single day, just to maintain muscle mass. If you exercise regularly, or want to add more muscle, or are a growing child, or a pregnant woman, or have special medical needs, then this requirement goes up to even as high as 2g protein per Kg of bodyweight.
An average adult of 70kgs, thus needs to consume anywhere between 70 to 140 grams of protein, every single day, throughout his life. It is almost impossible to meet this requirement just from your regular diet. This is even more challenging for Indians, a lot of whom are vegetarians, or only habitual non-vegetarians. Studies indicate that over 85% of Indians are estimated to be protein deficient. This lack of protein is linked to many lifestyle diseases including obesity, diabetes and even cancer.
While the awareness about the importance of proteins has increased dramatically, Indians don’t trust protein supplements. This is because most of what is currently available in the market has been developed for the western population where natural diet is protein rich and thus supplemental proteins are required primarily by fitness enthusiasts. Majority of these formulations, including those used by leading Indian brands are sourced from ingredients of the same global company, thus leading to similar problems of bloating, indigestion, flatulence, low absorption and lack of results.
This is when you are lucky enough to buy a genuine supplement in India. Government reports indicate that over 70% of supplements available in India are either fake, or adulterated, or use substandard local ingredients. There are high custom duties of up to 150% on supplements, which is a strong incentive for local brands and distributors to play with the health of the unsuspecting user by selling low quality or adulterated or fake products to unsuspecting Indians.
We are changing this, and have developed specialty natural proteins that you can trust. Supplecent proteins are:
- Specially crafted from imported organic ingredients
- Proven to be up to 80% more effective in building muscle mass
- Tailor-made for the Indian body type
- Medical grade and recommended by doctors across specializations
- Have the highest nutritional values without any spiking with Aminos or Peptides
- 100% vegetarian or 100% vegan and suitable for Jains
- Contain no added sugar, fillers, emulsifiers or enzymes
More details coming soon.